Politeness Theory: In Search of Effective Research Methodology in Western Sociopragmatics

The present paper provides a review of the most discussed issues with regard to creating universal formal approach study politeness theory. What we see now is lack proper metalanguage, and proliferation various theoretical approaches: presentday terminology describing polite behavior represented by variety concepts: ‘appropriateness’, ‘saving face’, ‘face constituting’, ‘rapport management’ etc. along great number diverse discursive practices in different cultures makes it quite challenge provide coherent overview strategies. However, despite considerable fragmentation theory research can observe certain consistency chosen methods for interpretation empirical material experimental data. Firstly, specialists avoid using term ‘politeness’ reasoning due abundance peripheral semantic components realized speech language users from cultures, restrict its employment interviewing respondents. To interpret as (im)polite analyze perception, impact expectations norms increasingly taken into consideration. Although authentic verbal interaction based on discourse analysis still common, greater focus paralinguistic aspects communication be predicted. Research findings will more applied benefit health welfare society.